Site Audit

www.nolimitbikes.co.uk

The website audit identified various SEO issues:

Slow load speed
Mobile responsiveness issues
URL and page title optimization needs
Missing meta description
Low-quality backlinks

Some of the recommendations involve:

Optimizing load speed through image size reduction and plugin usage
Ensuring mobile responsiveness by using some code
Optimizing URLs and page titles
Enchanting meta description

A detailed breakdown below.

Technical Problems

HTTPS vs HTTP – To check this I went to the website and removed the s from https and the www. Not only on the home page but on the inner pages as well.
In NoLimitBikess case all versions redirect to https//:www which is ideal because there is a slight ranking boost.

XML Sitemap – I typed /sitemap.xml after the website name, NoLimitBikes has a sitemap.

Load speed – To check the speed I used GTmetrix, the optimal load speed being under 3s. Three tests were performed and the numbers were added and subtracted by 3.

1st test 6.3
2nd test 6.2
3rd test 5.7

Average 6 seconds (ideal being under 3 seconds)

Mobile responsive – To check if the website is mobile-friendly I went to https://search.google.com/test/mobile-friendly, also I opened the website in Google Chrome and clicked inspect which shows how the website would look from a mobile device, and the final step I opened the website from my phone.
As you can see in the pictures there is white space on the right side of the website. I will discuss the solution in the recommendations.

On-Page SEO

URLs

I entered the website name in the bar and started crawling
After the crawl was complete I went to the tab “URL”
Then I exported the data to Excel, so I can review it
Once I have the file I put a filter on it to see only pages that are “text/html; charset=UTF-8”
To see the 404s & 301s I went to row status code and ticket 301

As of today, NoLimitBikes has 2 301 pages and 0 404s.

Page Title

Let the site crawl
Go to the tabs and select Page Titles
Export the file to Excell

Once I have the file in Excel I can see all of the information URL, page title, and length, and by using filters I can see specific information like page titles above 60 characters or below.

32 pages have a title tag of over 60 characters, so they need to be shortened.
11 title tags are below 60 characters, a little more can be added to them.

Meta Description

Crawl site on ScreamingFrog
Select Meta Description on the Tabs
Export file to Excel

44 pages don’t have a meta description
1 page has a meta description

Heading tags (H1 & H2’s)

Export Page titles, H1s, and H2s
Bring them together in one Excel.

Duplicate Content

Crawl the website
Go to the “Content” Tab
Go to the “Overview” Tab

Exact duplicates and near duplicates are 0%.

Thin Content

Crawl the site
Go to the “Content” Tab
We can sort them by lowest to highest

There are 19 pages below 350 words.

ALT Attributes – 21 out of 25 images are missing Alt Attributes

Off-Page SEO

Backlink profile – I analyzed the backlink profile by using MozBar and SEMRush, the ideal being a domain authority of 20+, that’s a good indication that the website has had some decent SEO implemented on it.

The second thing is referring domains, I analyzed them by using SEMRush, the ideal being at least 50+ referring domains.

What I found is 516 backlinks from 256 referring domains, the backlinks were low-quality with a domain authority and page authority of below 25.

General Problems

Analyzing organic traffic – the reason we want to analyze the organic traffic is if we see our organic traffic dip suddenly it might mean we have been penalised by Google. The two options for analyzing the organic traffic are Google Analytics and SEMRush, since I didn’t have access to his Google Analytics I used SEMRush.
I took a look at the organic traffic since the website was launched and everything seems consistent nothing to worry about. Bellow I’ve written the organic traffic for the last 3 months.

April – 539
May – 698
June – 400

Check the site rank for its brand name.
Nolimitbikes is appearing in organic results on Google.

Google My Business
No Google My Business account

Recomendations

1. Load speed
reduce image size (by installing EWWWW Optimizer)
install the plugin – Autoptimize – optimize java and CSS files.
use a catch plugin (WP Super Cache)
reduce HTTP requests (currently 84-93 requests)

2. Mobile responsive
As mentioned above the website has white space on the right side of the screen, the owner told me the website is built on WordPress. The solution is simple, just need to copy and paste some code.

Step by step:

Go to the WordPress dashboard
Go to Appearance
Go to Customize
Go to Additional CSS
Copy and paste the code below

@media only screen and (max-width: 768px){ html, body{ width:100%; overflow-x:hidden; } }

There were also some elements in the website that were not scaling correctly on mobile so I advised him to change everything on his website from pixel to VW, VH, EM, or %.

3. URLs
1. Include your biggest keyword in the URL
2. Don’t keyword stuff the URL
3. Avoid repeating words

Below I’ve included an example of how I would fix one of the URLs

Before: https://nolimitbikes.co.uk/rental/

After: https://nolimitbikes.co.uk/electric-bike-rental-london/

4. Page Titles
1. Keep it under 60 characters (including spaces)
2. Get your keywords towards the front of the title tag.
3. Write naturally.
4. Include single words/ variations too.
5. Avoid repeating words.

Below I have included some examples of how I would change the page titles.

https://nolimitbikes.co.uk/ebike-shop/batteries/36v-batteries/

Before: 36V Batteries Archives – Electric Bikes for Couriers or Commuting – 65 characters.
After: Best 36V Batteries for E-Bikes in London – NoLimitBikes

https://nolimitbikes.co.uk/ebike-shop/electric-bicycles/commuting-e-bikes/

Before: Commuting E-Bikes Archives – Electric Bikes for Couriers or Commuting – 69 characters.
After: Reliable E-Bikes for London Commuters – NoLimitBikes

https://nolimitbikes.co.uk/ebike-shop/e-bike-parts/

Before: E-Bike Parts Archives – Electric Bikes for Couriers or Commuting – 64 characters.
After: Premium E-Bike Accessories in London – NoLimitBikes

5. Meta description
Keep it under 155 characters (including spaces)
Get your keywords mentioned in the tag (doesn’t matter where)
Try to grab people’s attention.
Write naturally.

Below is the meta description, however, it needs some work I’ve given an example of how I would change it.

Before: High-quality Electric Bikes and Samsung E-Bike Batteries. We can convert your own bike to E-Bike! TOP QUALITY PARTS used only – NOT CHEAP & CHINESE – 147 characters.

After: Are you looking for a high-quality electric bike? We sell electric bikes, batteries, and accessories for commuters and couriers – NoLimitBikes

This page had no meta description so I included an example of one I would write.

https://nolimitbikes.co.uk/ebike-shop/electric-bicycles/ebikes-custom-battery-size/

Discover Your Ideal Electric Bike Battery Size – Unlock Extended Range and Optimal Performance at NoLimitBikes – Find the Perfect Fit!

6. H1, H2
Bellow I’ve written an example of how I would structure the H1 and H2s for this page: https://nolimitbikes.co.uk/rental/

H1: E-Bike Rental in London: Electric Bikes for Commuting and Couriers
H2: Efficient and Reliable Electric Bikes for Seamless Courier Services in London
H2: Convenient and Comfortable Electric Bikes for Effortless City Commutes in London

7. ALT attributes
Add ALT attributes for 21 images.

8. Referring domains
Make a list of the domains, prepare the list on Notepad, and upload the list to the Google search console, under disavow the link.

9. Google My Business set up
Set up a Google My Business account
Make Citations
Go to Bright Local and see the available new citations.